Selling Danger · Part 2 of 8

The Anatomy of a Pulp Composition

By Thom Johns ·

A pulp cover is a machine for pushing your eye around.

The moving parts are diagonals, hard contrasts, faces, hands, and empty space. You never feel the machinery working. You just feel danger over there, want over here, the exit blocked. That's the point. The reaction lands like instinct, but somebody built it on purpose, usually in a rush, for money.

The triangle

Give the eye three points and it invents a drama on its own. A man, a woman, and a gun. A woman, a house, and one lit window. A hero, a monster, and the city behind them waiting to burn. The eye runs the circuit between the three and cooks up a relationship nobody painted.

Two figures can only really imply a standoff. Add the third point and suddenly there's a choice on the table, and choice is where stories live.

That's why so many busy-looking covers have a dead-simple bone structure underneath. Strip out the background extras, the smoke, the cars, the architecture, and you find a triangle you could read at the size of a postage stamp.

The look beyond the frame

Put a character looking at something outside the frame and you've created a whole room you never had to paint. Fear says the thing out there is real. Desire says someone's walking toward her. One pair of eyes drags the picture past its own borders.

The glance back over the shoulder is the strongest version of it. You get motion and knowledge in a single pose: she's running, and she can't stop checking on what's chasing her. The gothics wore this gesture out until it became the whole genre's calling card. Crime covers used the same over-the-shoulder look for something colder, surveillance, guilt, a loyalty split down the middle.

Hands tell the truth

Faces sell you the emotion. Hands give away the plan. A hand hides a weapon, chokes a telephone, creeps toward a doorknob, sits a little too easy next to a stack of cash. The face can perform innocence all day while the hand quietly gets ready to sell somebody out.

The good illustrators knew a cover needed verbs, not just a mood. Hands did the verbs.

Light as accusation

Nothing about pulp lighting is neutral, and it isn't trying to be. The light picks sides. One face comes up out of the dark while another stays hidden. A doorway blazes against a black room. A wash of red finds the one person you're supposed to worry about.

Call it theatrical, sure, but don't mistake it for a painter who couldn't do realism. It's the picture handing down a verdict. The cover tells you what to suspect before you have the first clue why.

The practical blank

That big empty patch in the corner isn't wasted. It's where the title and the tagline have to go, and the artist knew it going in. A lot of these paintings were composed around lettering the art director had already spec'd out. A dark wall, a stretch of sky, a cloud of smoke, a flat field of color, any of them could take words without turning to soup.

You notice it most on the modern reissues that scrub the type back off. Those corners suddenly look strangely bare, and that emptiness is a little reminder that painting the cover and designing the cover were two different jobs done by two different people.

Distortion with purpose

Anatomy, scale, perspective, all of it got bent when bending it helped the picture survive the shrink to paperback size. A hand blown up bigger than it should be. A figure shoved closer to the viewer. A house cranked up until it loomed over everything. Getting it "right" mattered less than keeping the hierarchy readable at rack distance.

The rot sets in when the bending stops being a fix and turns into a reflex. Women got folded into poses no spine could hold because showing the body beat showing the action. Villains got drawn with cartoon racial features. Violence could be arranged to look downright pleasant while the people on the receiving end of it were reduced to shapes.

No composition is morally blank. Every one of them decides who gets to act, who just gets looked at, and whose fear becomes something you can buy for a quarter.

Learning to look

Best way I know to actually see one of these covers is to hold off on naming what's in it. Trace the route your eye takes first. Where does it land? What pulls it next? Which detail shows up last and quietly rewrites the thing you thought you saw first?

Then notice the story you've already built in your head, standing there in the drugstore, before you've read a single word of the book. That's the cover doing its job.

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